Mouche's journey began in 2004 when two inspired women with a passion for fashion set-up a small boutique in the heart of Gothenburg. Mouche quickly became the destination for all things beautiful and a must go-to places in town. With a strong understanding of what was hot and in-demand Mouche placed itself at the forefront of introducing international designers, some unknown to the Swedish market.

Mouche are orchestrators of style, interior and art visualised through innovative, contextual and inspirational spaces. Mouche are providers of experiential services where the customer journey is central to everything they do. Mouche brings together like-minded artists, artisans and creative minds to complete the ensemble. Together we seek to provide their visitors, guests and customers with eclectic experiences and limited edition pieces from a carefully curated edit of international designers and artists. Mouche also invites to partake in their forever expanding community who love to engage emotions, share their passions around design, life and style.

Mouche Collective is a creative forum for ideas and culture lead by a team of professionals, entrepreneurs, designers and business brains that collectively push the boundaries in the traditional markets by applying new ideas, new models, new ways of thinking, doing, and communicating with our communities. Mouche engage a global community of icons, innovators and the forever curious in an ever-evolving dialogue through our space and place.

Creativity, style, innovation, ethics and modernity form the Mouche Collective philosophy, combining eclectic products and inspiring designers, Mouche offers customers something truly unique and always aim to surprise, amaze, and celebrate object d’art, presented through a new kind of experience that transcends the realms of art, music food, fashion, design, lifestyle and media.

Our partners and brands, the Collective, receive treatment that seeks engagement with our customer’s emotions creating a self-perpetuating business model. This closeness with brand and customer, within an agile, low risk model, enables a symbiotic relationship that flows, grows, and evolves in a highly intimate and lasting form.