Dagmar has a special place in our heart. We met up with its creative director and co-founder, Kristina Tjäder, who talked us through their latest collection inspired by a true legend, the Swedish artist Marie-Louise Ekman. Make sure to stop by The Apartment for a closer look!
What’s the inspiration of your new collection?
“Our new collection One day in life is inspired by a painting by Marie-Louise Ekman. She’s such a role model to us, one of the coolest women I know. The key is an oversized jacket, a tribute to Marie-Louise’ style, recognised for her oversized jackets that she borrowed from her husband Gösta Ekman. Particularly I’m inspired by one of her paintings, One Day in life, which includes lots of motifs. Some garments are stripped off, some are more expressive in the choice of colours and materials. Lots of mint green, pink and different shades of blue. It’s almost like a rainbow. You will also find an all-day pyjama in a dotted print made from organic cotton, it feels very artistic. A men's shirt, an oversized tunic and dresses in recycled polyester. Then we have knitted dress and skirt, and a number of knitted sweaters. Early 2019 is all about being back to business, in the style of a Marie-Louise’ suit; a blue-grey colour with oversized shoulders and slimmer around the body.
While Marie-Louise Ekman is our muse, we also have the Dagmar woman in mind. It should fit into her life. She wants to feel comfortable, stylish, and relaxed. She wants to feel professional in different contexts.”